International Business Management BSS044-3

Unit learning outcomes    Demonstrate the following knowledge and understanding
To demonstrate understanding of how international businesses operate within their strategic context  
Demonstrate the following skills and abilities
To use appropriate research concepts and frameworks to evaluate international business practice  

Required Elements

  1. Formal Report Structure
  2. Focused on a company which has been agreed with the tutor/UC or has been assigned to you by the tutor/UC
  3. Consider at least two potential new national markets to enter, leading to a recommendation of one new national market to enter with an appropriate entry mode to use
  4. The use of unit concepts, models and theories to support your analysis and recommendations
  5. Process Log (Self-Assessment) using the provided template on the BREO Shell as Appendix A (approx. 300 words)
  6. Reflection on the Assessment process using a reflective model (recommended to use Gibbs or Kolb) as Appendix B. (approx. 300 words)

Recommended Elements

  1. It is strongly recommended that your report contains consideration of at least some of the following unit concepts, models and topic areas to support your recommendations and develop your argument.
  2. Political risks
  3. Legal systems
  4. Cultural distance
  5. International supply chains
  6. Economic and trading blocs
  7. FOREX and currency risks

Word limit – 3,000 words. This will exclude the executive summary, reference list, title page, table of contents and the appendices. Please, note that your cover page

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