MKT11445 Building & Marketing High Performing Organisations

Overall Task

1. Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice in the food industry. Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organisation (40%):

Criterion 3: Engaging Stakeholders

Discuss how the sustainable relationships with partners & suppliers (3.5) build within the company.

Criterion 4 – Creating Sustainable Value 

Critically evaluate the key processes required to deliver the value (4.3).

Criterion 5 – Driving Performance & Transformation

Analyse how the company develops new product and evaluate whether the company utilises technology (5.3)?

2. Based on your analysis, recommend one Operations OR Supply Chain Management strategy that the chosen organisation could pursue to drive business excellence. Apply RADAR framework to your recommendation (40%).

Marks will be awarded for structure, presentation, and quality of references (10%).

Executive summary should include aim of the report, key findings and key recommendations (10%).

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