Entrepreneurship and Business Development
Module aims:
1. To provide you with the skills, attitudes, knowledge, and techniques needed to sustain innovation in organisations.
2. To explain various models and levels of innovation and entrepreneurial achievement as well as the traditional transformational examples, students will gain insight of how entrepreneurship capabilities can be acquired and applied to many situations: new starts, small and large firms, private, public and not-for profit sectors.
3. To reflect on the contexts in which entrepreneurship and innovation arise, and on their own abilities and attributes, students will be encouraged to consider how, as managers, they might create a climate in which innovation can flourish, and how they might themselves learn how to become more innovative, self-reliant, and opportunistic.
Brief module description/summary:
This module is designed to prove you with an understanding of the techniques and skills required to achieve success in the highly-competitive entrepreneurship and small-business-management sector. Students will consider the role of entrepreneurial innovation in developing unique products and methods of service delivery. They will be exposed to key business planning skills; how managing in an SME environment is different to that of a large organisation; how to monetise a commercial idea; and how to create social value through the establishment of both commercial and social enterprises
Module learning outcomes:
1.Understand and evaluate the concept of entrepreneurship, inter-relationship between entrepreneurship and innovation in business management, and the nature of the macro-environmental context for entrepreneurial activity.
2. Assess and critically comment upon the personal factors that influence entrepreneurial activity in a range of different contexts; analyse on how entrepreneurial capacity can be developed and evaluate the role that the development of a robust creative approach to learning capability has in the successful identification and implementation of entrepreneurial strategies.
3. Evaluate different strategies that are used by entrepreneurial organisations at start up, and during periods of growth, consolidation and underperformance;
4. Critically evaluate and reflect discursively upon the thinking and analytical techniques that can be used to identify opportunities, and recognise the alternative commercial approaches to exploiting an opportunity;
Overview of learning and teaching activities on the module:
A variety of teaching approaches is used, including lectures, seminars, case analysis, teamwork and extensive use of electronic resources for guided research.
Assessments: The module is assessed via a business report and a case study to allow students to demonstrate the understanding on the relevant models of sustainability and the analysis of the key factors impact on the development of sustainable organisations.
1.Understand and evaluate the concept of entrepreneurship, inter-relationship between entrepreneurship and innovation in business management, and the nature of the macro-environmental context for entrepreneurial activity.
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