Global Strategic Management
      Learning outcomes assessed:LO1: Demonstrate knowledge, comprehension and application of the taught theory through active and consistent contribution to organisations.

LO2: Understand how complex problems can be managed within a business framework. 


LO3: Critically contrast and compare related theoretical concepts presented in the lectures and readings, and understanding the inherent differences and similarities.

LO4: Create, develop and design strategic plans in a case study based practical application of the taught theory. LO5: Feel confident in arguing a strategic position based on well researched evidence and a strong theoretical base.  

TASK

Study the following and complete the tasks below:

  1. Conduct a comprehensive internal and external assessment of the company. Examine the business environment in the UK, including both micro and macro factors, using suitable analytical frameworks. (1200 words)
  2. Building on the analysis carried out in Task 1, apply relevant strategic models of your choice to develop an appropriate business strategy for the company, focusing on its goals for the next three years. (1200 words)
  3. Utilising  suitable change management models, discuss the challenges linked to the proposed strategies and outline solutions to address these obstacles effectively. (600 words)
LENGTH REQUIRED

3000 words.

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