Business & Tourism Management

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

  1. Define and contextualise business and management research problems, questions or issues.
  2. Identify and refine an appropriate research question and methodology; justifying all the choices made.
  3. Present research findings in an appropriate format, constructing reasoned arguments and critically comparing these with existing knowledge.
  4. Examine relevant literature and present a critical review of that literature.

Assignment Requirements

This assignment requires you to deliver an individual presentation of your research dissertation. It aims to evaluate your ability to effectively communicate your chosen research field, research idea, objectives, literature review, and methodology and findings. This assessment is a key component of your final year, designed to showcase your skills and knowledge in presenting academic research.

Students must explain and justify their research design, theoretical framework, methodology, data collection, analysis, and research findings, where students need to address theoretical or practical issues.

Clear, concise, and convincing oral presentation skills, supported by appealing slides, are essential for future professionals in Business and Tourism Management. Additionally, students must demonstrate the ability to answer questions effectively and justify their decisions. This assignment will be presented in Week 11 and serves as preparation for the final project dissertation at Level 6. Students are expected to demonstrate achievement of learning objectives, including knowledge and understanding of research design approaches and the ability to evaluate various methods and techniques for primary or secondary data gathering and analysis.

Emphasis is on the presentation of the literature review for students to demonstrate an understanding of the research in their chosen field of study. This is crucial for building a strong theoretical foundation for the proposed research. Additionally, students are required to consider ethical, practical, and theoretical considerations and limitations of their research.

Assignment tasks to be completed

Individual presentation of the research proposal will repeat the written research proposal in some parts; accordingly, the presentation will include the following parts:

  • Introduction, rationale for the research, stating and justifying the research problem, aim, objectives and research approach.
  • Theoretical framework as the basis for the literature review.
  • Literature review, illustrating previous research, gap in the research, or evidence of the research necessity, e.g. from reports.
  • Research methodology.
  • Data collection.
  • Data analysis.
  • Discussion highlighting the proposed outcomes of the research and conclusions.

This assignment offers students the chance to showcase their skills in comprehending and interpreting information related to research methodology and presenting it effectively to diverse audiences, encompassing academic and business contexts. You will need to prepare a PowerPoint presentation and present the proposal orally in class. You must be able to respond to questions concerning theoretical framework, previous research, gaps in the research, and practical and theoretical implications with appropriate referencing to the relevant primary and secondary resources and the findings of your research. You will need to justify your interest and your role in future research