MBA Marketing

Assessment 1 – Research Proposal

Task

For Assignment One, you are required to design a research proposal in your cognate area of specialisation, which is MBA Marketing.  In addition note that all dissertation research projects should have an organisational or management focus.

The word count for this specific assessment excludes the references, tables, figures, etc.

You must complete the assessments using hypothetical test data. Hypothetical test data means that you collect the data from your classmates and peers only (not from external individuals).  This is a non-random non-probability sampling strategy.  For this assessment you will use analysis techniques that are not appropriate for non-random non-probability samples.  However in your dissertation you will need to reflect on the most appropriate analysis for your sample. The intention of this assessment is that you will gain the skills that you may need to apply for your dissertation research project.  Each individual dissertation research project requires a different approach to analysis.  Please speak to your supervisor at that stage if you are unclear.

The analysis and interpretation of the hypothetical test data should be briefly provided and recommendations for further research in the form of a wish-list for successfully implementing a real research project. The intention of this assignment is that it can be used as a trial run to guide you when planning your full dissertation research project.

Please note that a pass for this assessment does not mean that your project has been ‘approved’ in the format you have submitted.  It is likely that you will focus your research question following your literature review in ONL723 and/or at the start of your dissertation module.  Your project needs to be specific enough to be achievable within the timeframe you have available.                                                                                  

The following additional guidelines will be applicable:

  • If you intend to collect secondary numerical data from the Office for National Statistics, Bloomberg, Governments or the International Monetary Fund (for example), then SPSS should be used to analyse the data quantitatively using the regression, correlation analyses or other quantitative tools.
  • If you intend to collect primary data from individual peer respondents, such as by conducting interviews or obtaining qualitative data from websites or the internet, then the NVivo software should be employed by using the thematic analysis, storytelling, content analysis or other qualitative tools to explore the data.
  • If you intend to collect primary data from individual peer respondents, such as by conducting survey questionnaires, posting the survey online within Canvas and asking for the respondents’ opinions using multiple choice answers, then SPSS should be employed to analyse the data.

Learning Outcomes Tested in Assessments One (30%) and Two (70%)

1) Demonstrate a critical understanding of quantitative data analysis and apply appropriate analytical techniques to a range of data using quantitative data analysis software. (Assignment Two)

2) Demonstrate a critical understanding of qualitative data analysis and apply appropriate analytical techniques to data using qualitative data analysis software. (Assignment Two)

3) Develop a comprehensive and practicable research proposal which includes a viable research question and supporting aim and objectives. (Assignment One)

4) Design an appropriate research methodology proposing a suitable sampling strategy; data collection approach; valid analytical method(s); associated philosophical stance; and any ethical issues related to the research question. (Assignment One)

ASSIGNMENT TWO

For Assessment Two, you need to collect data and analyse it using the software packages provided such as SPSS, NVivo etc.

For assignment 2 a few things to consider for assignment 2.

1st – You need to create a survey for assignment 2 which gets posted in section 2.2.2, ideally try and get that done before the assignment 1 hand in, also support your fellow students and complete their surveys as well.

2nd – IMPORTANT – The survey results get discussed in assignment 2 with the aid of specialist software SPSS and NVivio.

3rd – IMPORTANT – SPSS and NVivio only have a 4 week trial period, but you should be able to obtain a student discount to have the software for longer.

GET THIS ASSIGNMENT 1 AND 2 READY FOR £249 CONSIDERING SOFTWARE WORK WITH NO HIDDEN OR EXTRA CHARGES. 100% ORIGINAL AND CUSTOM WORK IS GUARANTEED

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