International Business Management BSS044-3

Unit learning outcomes    Demonstrate the following knowledge and understanding To demonstrate understanding of how international businesses operate within their strategic context  
Demonstrate the following skills and abilities To use appropriate research concepts and frameworks to evaluate international business practice  

Apply your understanding of international business, market selection and entry modes to a specific company and recommend a new national market to enter, the optimal entry mode and any other relevant particulars. The company will either be allocated to you or you will be able to submit a proposal to use a specific company for the assignment (the UC/tutor must approve the company).

You will need to utilise both theoretical knowledge and necessary frameworks/tools relevant to the assessment alongside strong consideration of practical issues and potential obstacles. You need to apply your research skills to find information and literature on the allocated company and potential markets. You are expected to also address the impact of relevant current issues, such as the shift in trade patterns due to the Covid-19 pandemic and other trends.

Required Elements

  1. Formal Report Structure
  2. Focused on a company which has been agreed with the tutor/UC or has been assigned to you by the tutor/UC
  3. Consider at least two potential new national markets to enter, leading to a recommendation of one new national market to enter with an appropriate entry mode to use
  4. The use of unit concepts, models and theories to support your analysis and recommendations
  5. Process Log (Self-Assessment) using the provided template on the BREO Shell as Appendix A (approx. 300 words)
  6. Reflection on the Assessment process using a reflective model (recommended to use Gibbs or Kolb) as Appendix B. (approx. 300 words)

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