Assessment brief/s:

Technology today is no longer seen as a facilitator of everyday business practices. It has now become the heart, the centre of almost every business strategy, and data can be used by businesses to produce, store, and analyse relevant information to achieve the competitive advantage over their peers. Digital business, as it relates to business technology, offers companies and individuals new ways to connect, collaborate, conduct business, and build bridges between people. It impacts the basis of business functionality and determines the way business is managed today. However, security and privacy have become one of the biggest concerns in the digital world

Choose a well-established digital business or e-commerce business in a B2B or B2C context. The business should be based in Europe. The chosen business must have a well-developed website, where you can find information about their strategies and operations. You are taking the role of an independent digital/e-commerce business consultant tasked to evaluate the strategies that the chosen digital/ e-commerce business is applying based on the tasks outlined below and complete these in a report.

The tasks include:

1. Identify and evaluate at least 3 major trends in each of business, technology and society for managing virtual business in the global environment by drawing on your chosen business.
2. Critically evaluate new and emerging digital business models in the context of key business issues such as cybersecurity and ethics that your chosen business uses or may use.
3. Evaluate the impact of new collaborative relationships and strategic alliances through digital technology for your chosen business.
4. Critically discuss the impact of Artificial Intelligence (AI) on businesses in general and its impact on businesses. Critically discuss any three applications of AI that you can adopt on your chosen business.

4000 words [+/-10%]

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