BM561 Business Consulting
Research Report
Assignment task
You are a management consultant in one of the reputable consultancy organisations, your client has asked
you to conduct secondary research that shows how well you understand the client project/problem. You
are not required to provide a set of solutions to the client’s problem at this stage.
Using one of the client projects briefs (available on LSST connect), answer the following questions:
Word count is 1,500 (+/- 10%) INCLUDING INTRODUCTION AND CONCLUSIONS.
- Provide a brief description of the company, its products or services, market position, and the challenges
it faces. - Using research, break the problem down by critically analysing and presenting areas of importance to the
client. Use appropriate business analysis tools and frameworks such as (e.g. STP, SWOT, Porter’s Five
Forces, PESTLE etc). - From your analysis above, state what are the top three issues the client is facing with rationale as to
why you have chosen these three areas.
Grades are awarded for range and relevance of research sources. Ensure work is supported with
evidence from research (academic theory and company research).
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO1: Critically analyse a range of secondary business research sources with application to the client’s business.
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